Forward Tilt

Corporate Branding | Marketing Strategy | Social Media

Client: Forward Tilt

Industry: Furniture

Location: Scottsdale, AZ

Role: Creative Director

Brand Discovery
Brand Strategy
Brand Identity & Guideline Design
Marketing Strategy
Oversee Website Design
Website Copywriting
Social Media Content Creation
Graphic Design
Traditional Marketing
Public Relations
Publicity

Website:

forwardtilt.com

The Challenge:

Forward Tilt is an 8-year-old commercial furniture dealership based in Scottsdale, Arizona. The owner, Michelle Heeb, wanted to build a sophisticated yet approachable brand that focused on putting the needs of the clients first.

The Solution:

Treating each client like an agency would, Forward Tilt's designers create spaces that are specific to each customer's brand and vibe. Each interior design project, each space, and every client's needs are completely unique. Forward Tilt's designers are required to step into the shoes of the end-users and design for the employees using the space, the purpose of the space, and of course within a set budget.

Forward Tilt's passion for providing a luxe experience for each client, along with the owner's love of neutral colors, the brand's color scheme took on understated tones in an effort to better showcase the customer.

Inspiration

To play, press and hold the enter key. To stop, release the enter key.

Publicity / Advertising

Service Van

Research

Forward Tilt purchased a cargo van to deliver furniture to clients.

I was so excited! I thought to myself, "Advertising on wheels!!!"

My research began with gathering data. I snapped photos, took dimensions, researched wrap vendors, and created a budget.

Process

Next step in the process is to SET MARKETING GOALS! Here were mine:

To explain who Forward Tilt is quickly, may only have a moment to convey the message
Illustrate what the company does so a viewer understands at first glance
Shows contact info and where to go to learn more
On brand
Includes messaging on roof for increased exposure
Includes Forward Tilt's Showroom floor plan to add a touch of personality and context