![Image by Ragnar Vorel](https://static.wixstatic.com/media/nsplsh_637532724547575a526330~mv2_d_6016_4016_s_4_2.jpg/v1/fill/w_487,h_325,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/nsplsh_637532724547575a526330~mv2_d_6016_4016_s_4_2.jpg)
IGNITE
Corporate Branding | Marketing Strategy | Social Media
Client: IGNITE
Industry: Veterinary medicine, E-learning, social learning community
Location: Austin, TX
Role: Chief Creative Officer
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Brand Strategy
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Logo & Brand Guideline Design
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Marketing Strategy
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Website Design
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Copywriting
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E-mail Marketing
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Social Media Content Creation
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Graphic Design
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Digital Marketing
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Public Relations
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Publicity
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Business Development
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Event Management
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Website:
The Challenge:
IGNITE is a start-up veterinary education company that provides training to veterinary hospital teams worldwide, based in Austin, TX. The founder, Dr. Jill Clark, wanted the IGNITE brand to reflect the mission of positively impacting the lives of veterinary teams, patient care, and client experience globally through cutting edge education and community - and have fun doing it.
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The Solution:
Veterinary medicine is serious, which I addressed with the logo's use of all capital letters. Blue is associated with credibility, trust, and knowledge which are qualities valued by the veterinary community. IGNITE's secondary colors are vibrant and energetic, progressive, modern, and youthful.
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Mood Board
![IGNITEmoodboard.png](https://static.wixstatic.com/media/f3500a_9e6b164aea9a46458a09836af85525a4~mv2.png/v1/fill/w_600,h_608,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/IGNITEmoodboard.png)
![IGNITE - Brand Kit.png](https://static.wixstatic.com/media/f3500a_18fa555a81e049ccb77640669a8e2a9b~mv2.png/v1/fill/w_600,h_1612,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/IGNITE%20-%20Brand%20Kit.png)
Digital Ads
![DVM 300x250 testimonial.jpg](https://static.wixstatic.com/media/f3500a_6db8ed5e5d5940a8bdd28305312a7da0~mv2.jpg/v1/fill/w_244,h_203,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20300x250%20testimonial.jpg)
![DVM 300x250 in 1 place.jpg](https://static.wixstatic.com/media/f3500a_91c207338da34731a6a5002472159c22~mv2.jpg/v1/fill/w_244,h_203,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20300x250%20in%201%20place.jpg)
![DVM 320x50.jpg](https://static.wixstatic.com/media/f3500a_caea28803dbc43309743a0d3f3ae10f2~mv2.jpg/v1/fill/w_307,h_48,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20320x50.jpg)
![DVM 728x90.jpg](https://static.wixstatic.com/media/f3500a_5ffd875c8b37436e9a6d534038f965b0~mv2.jpg/v1/fill/w_502,h_62,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20728x90.jpg)
![DVM 750x200 english.jpg](https://static.wixstatic.com/media/f3500a_2c2be8f3122b4dfc9887b9d1292d53df~mv2.jpg/v1/fill/w_506,h_135,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20750x200%20english.jpg)
![VA1 300x400 ad.jpg](https://static.wixstatic.com/media/f3500a_607ec8b9fa0543af865226b6eec87f91~mv2.jpg/v1/fill/w_244,h_325,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/VA1%20300x400%20ad.jpg)
![Jan 2021.jpg](https://static.wixstatic.com/media/f3500a_236e74f9175441e4bceb892454e69442~mv2.jpg/v1/fill/w_242,h_214,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Jan%202021.jpg)
![DVM 300x250 covid-19.jpg](https://static.wixstatic.com/media/f3500a_f4037421c72046959e6dce3db325c15e~mv2.jpg/v1/fill/w_242,h_202,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20300x250%20covid-19.jpg)
![DVM for wedgewood.jpg](https://static.wixstatic.com/media/f3500a_d0b343e720b54f81ba3c0c15dceb19aa~mv2.jpg/v1/fill/w_262,h_280,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DVM%20for%20wedgewood.jpg)
![vrce 300x400 ad.jpg](https://static.wixstatic.com/media/f3500a_b75a93ff45d148f696fb191b930bbda3~mv2.jpg/v1/fill/w_262,h_349,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/vrce%20300x400%20ad.jpg)
![DT 300x400 ad.jpg](https://static.wixstatic.com/media/f3500a_88478d2a5a454a178b40b267118c3e30~mv2.jpg/v1/fill/w_262,h_349,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/DT%20300x400%20ad.jpg)
Email Template Design
![](https://static.wixstatic.com/media/f3500a_3f1f3e601b644f20a7a71afd5ee5c250~mv2.png/v1/fill/w_238,h_468,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f3500a_3f1f3e601b644f20a7a71afd5ee5c250~mv2.png)
![](https://static.wixstatic.com/media/f3500a_a5e35772cabc45c5bc6f388e8d921a7a~mv2.png/v1/fill/w_237,h_751,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f3500a_a5e35772cabc45c5bc6f388e8d921a7a~mv2.png)
![](https://static.wixstatic.com/media/f3500a_69ad2e86abbd4a79a3d1cca337d84170~mv2.png/v1/fill/w_238,h_656,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f3500a_69ad2e86abbd4a79a3d1cca337d84170~mv2.png)
![](https://static.wixstatic.com/media/f3500a_07cb98b5c77942a884a513bcf8e70666~mv2.png/v1/fill/w_238,h_607,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f3500a_07cb98b5c77942a884a513bcf8e70666~mv2.png)
![](https://static.wixstatic.com/media/f3500a_a10c198e43b441a48c3b5a5622e02a76~mv2.png/v1/fill/w_238,h_733,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f3500a_a10c198e43b441a48c3b5a5622e02a76~mv2.png)
![](https://static.wixstatic.com/media/f3500a_f789bf9875d742f38da98545dce4c69d~mv2.png/v1/fill/w_238,h_710,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/f3500a_f789bf9875d742f38da98545dce4c69d~mv2.png)